Must Read for Web Designers - 10 Useful Usability Findings and Guidelines

I just stumbled upon this today and I wish I've read this before: 10 Useful Usability Findings and Guidelines. Smashing Magazine has compiled what I think are some of the most important guidelines in creating your web design more effective. I have yet to implement these on my next projects, but for those of you who are curious, here are the main points discussed in the article: